SOCIAL MEDIA  

Social media was founded on people’s life. A new and human-oriented reality with countless communities willing to connect, share, like or dislike things, going from politics to music, from opinions to brands.

Brands using Social Media allow their customers to interact with their products or services. By optimizing their online presence, they can participate actively to their name establishment and public perception.

Thanks to pioneering digital media practices, we enable companies to get measurable benefits from Internet revolution and to make their brand a living member of the targeted community.

Social media is used to create, share and discuss information within virtual communities and networks.

Our services and capabilities include:

  • Social Media Management
  • Social Media Advertising
  • Reporting & Analytics
  • Customized Social Media Strategy
  • Social Media Planning & Implementation
  • Social Media Content Optimization
  • Facebook, Instagram, YouTube, LinkedIn & Twitter Advertising

Facebook Ads.

Facebook isn’t just for social interactions anymore!

Over the past decade, Facebook has gone from providing an opportunity for college students to connect online to representing something much larger – a truly social environment that involves person-to-person connections, gaming, e-commerce, news reporting and more.

As a business owner, you need to know that all of the data shared on this network can be mined in order to create unparalleled targeting opportunities. The Facebook ad platform allows businesses to pull information from the nearly 2 billion posts that are “Liked” each day around the world – not to mention the data shared by each of the network’s 1 billion users.

Although traditional PPC advertising – on its own – can help your business to reach potential buyers who are ready to enter your sales funnel and convert to paid customers, Facebook Ads can be even more powerful. By combining the twin powers of audience reach and highly-targeted data, this type of advertising can help your business to reach customers before they even think about buying!

A few of the different Facebook targeting opportunities that PARAGON MARKETING & MANAGEMENT can help you take advantage of include:

User Age

User Gender

Geographic Locations

Education Levels

Personal Interests

Top Friends

Person-to-Person Connections

Reported Relationship Status

“Liked” Posts and Pages

Status Updates

Phone Numbers

Email Addresses (Custom audiences)

SEO  

SEO might be so many things, but most importantly it is your gateway to web. Your online existence will get an identity only when it integrates all the search engine optimization parameters effectively. This will get the potential visibility for your business which will generate revenues for you.

You will get these revenues, only when you will make efforts to reach where your target audience is and Search Engine Optimization is your gateway to this presence.

As a SEO consultancy firm we help you in increasing the amount of visitors to your web site by making it rank high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that the site will be visited by a user.

Once your site is designed, we can implement our SEO Consultants techniques to help reduce your advertising costs and drive new customers to your site.

Our services and capabilities include:

  • SEO Tags
  • SEO Performance
  • SEO Monitoring
  • SEO and Keyword Analysis
  • Google Adwords
  • Keyword Battle
  • Keyword difficulty
  • Website Review
  • Competitive Investigation & Research
  • On-Page Optimization
  • Link Building
  • Website Traffic Analytics

Benefits of Our SEO services:

– Connects prospective clients with your business directly

– Improve measurable results of your website promotion campaign

– Drive Targeted Traffic to your wensite 24/7

– Lowest costs per customer acquisition

– High visibilty on search engines build your brand awareness

– Able to reach out to global audience


E-MAIL MARKETING  

Email remains one of the most direct, targeted online routes to your existing and potential customers.Email marketing is the absolute one-to-one communication channel and the most cost-effective.

It is a straightforward form of communication used with positive outcome by hundreds of successful brands across the globe.

Email marketing requires technology, expertise and strategic planning.

PARAGON MARKETING & MANAGEMENT designs compelling email-marketing strategies that are relevant, timely, targeted and personalized.

We create beautiful email newsletters that keep your business top of mind and keep your customers spreading word of mouth about you to their friends and family.

Our services and capabilities include:

  • Email Marketing Strategy
  • Email design
  • Email Template
  • Content Development and testing
  • Copywriting Optimisation for mobile
  • Tracking and reporting
  • Campaign management
  • Campaign delivery

WEB DESIGN & DEVELOPMENT  

A website is your first impression on web which must be full of creativity and functionality that can boost up the online presence of your business. An attractive and effective website design acts as a platform by providing an excellent gateway to showcase your business portfolio. To assure a good looking, usable website for every viewer your site needs to be responsive. We develop responsive design code to perfect view from mobiles, monitors, TFTs, Laptops, Tablets

We stay up-to-date with the latest advances, trends, and improvements in web development, but equally as importantly, we keep in mind what your consumers want when they visit your website. We make sure our work is technically sound, progressively enhanced, and that its performance exceeds your audience expectations.

Our web developers work closely with Content Strategy, Creative Services, Strategic Planners, Social Media, Display Media, Lifecycle Marketing, Local, and Mobile. (Whew.) Our teams make sure your digital efforts work with all web platform variations to accomplish your business objectives.

PARAGON MARKETING & MANAGEMENT online content management system (CMS) is a user-friendly platform, which does not require any technical knowledge, allowing prompt items, text and images updates, on your site.

Our services and capabilities include:

  • Website Optimization
  • Maximum Search Engine Compatibility
  • Mobile & Browser Compatibility
  • Smart Design
  • Maximized Control over Results
  • Immediate Problem Resolution (debugging)
  • Simplified CMS

CONTENT PLANNING & EXECUTION  

Content has always been king. It’s what your audience seeks and what they’re captivated by

Content created for a general audience is not effective. By trying to appeal to everyone, you end up reaching no one. We’ll identify your target audiences and anticipate their needs before developing a content plan.

Forming a concise, informative and persuasive idea that will deliver your message directly into the hearts and minds of your target audience is not an easy task.

It requires expert writing skills combined with business-smarts, audience insight and online marketing understanding, in order to have the desired impact on both your target audience and your search engine success.

We understand that great content is an investment. Our professional creative writers will provide you with a clear, stimulating, winning and efficient copy that will reflect your brand positioning while captivating the audience’s attention and drive behaviours across all digital channels.

Our services and capabilities include:

  • Content Writing Services
  • Web Content Writing (newsletters, web content writing etc.)
  • Marketing Materials (content for brochures, flyers, adverts etc.)
  • SEO Content Writing (SEO-friendly content for press releases, articles etc.)
  • Technical Content Writing (producing training manuals for your products)
  • Blog Writing (writing blog posts & managing blogs etc.

CREATIVE / BRANDING  

Creative

We’ve moved from paper to pixels, but clever and beautiful creative advertising is still the heart of capturing the mind of the viewer.

We pride ourselves in our creative work and delivering beautifully executed multi-device responsive websites, apps and campaigns representing your brand across all digital channels. Whether your a small scale agency or a muti-million global corporation we will take you through our journey of information architecture, user experience, creative direction, design, development and delivery.

Our services and capabilities include:

  • Logo Design
  • Portfolio Design
  • Landing Page Design
  • Banner Design
  • Corporate Identity Design
  • Newsletter design
  • Print Ads Design

Brand Development

We help transform corporations into icons. Brands into heroes. Companies into stories worth telling. What we do goes far beyond branding identity, and taps into the very DNA that makes your offering special. We immerse ourselves deeply, approaching your overall branding and marketing strategies with the same love as we would our own.

The importance of effective brand development cannot be understated. It’s at the root of every great brand and every great campaign. Identity should be timeless and should be something that is coveted and built upon for years. We’ve executed brand identity ranging from social style guides to ground-up corporate re-brandings. We believe to achieve the best work possible, a solid foundation is paramount.

Part of what makes brands special is the story they tell. We approach branding exercises with deep discovery, research, and immersion. We set out to fully understand the underpinnings of a brand, their audience, mission, and story. That’s how we craft effective brand stories that captivate audiences.

Branding plays a significant role in all brand strategy development stages, from positioning establishment to achieving brand equity.

Our services and capabilities include:

  • Art Direction & Logotype
  • Naming
  • Campaign Conception
  • Corporate Identity Development
  • Print Design
  • Print Production
  • Brand strategy and development.
  • Corporate and brand name
  • Slogans and Tag Lines

MOBILE EXPERIENCE  

Your marketing efforts need to be effective on any and every device your consumers use; your content and digital campaigns have to flex and perform across multiple screens. The increase in mobile activity is an opportunity to know your consumers better and engage with them where and when they demand.

We work across departments to ensure all digital marketing activities – from social media to email campaigns – deliver a seamless experience to the myriad mobile platforms available today.

88% of people use their mobile phone for online activity on a regular basis. It’s time to expand your digital marketing strategy to account for and succeed in this shifting landscape.

Regular Websites do not render properly on mobile devices and hence, do not end up giving a good overall user experience to mobile visitors. Creating a mobile Website helps you to reach and satisfy a lot more visitors, thereby increasing the chances of converting them into your customers.

Mobile websites developed by our team are compatible with all major mobile and smartphone platforms, including iPhone (IOS), Android, BlackBerry, and Windows.

Responsive design techniques have given us the flexibility to serve up the same content to users on any size screen. What if you’d like to give consumers something more? A mobile app enables you to share additional content and functionality than your website may allow. Our developers will work with you on a creative concept that makes sense for your business.

 

Mobile Advertising

90% of mobile searches lead to action, over 50% lead to purchase. That’s a telling sign of where things are going.

At PARAGON MARKETING & MANAGEMENT, we see mobile advertising as the way of the future – not something that businesses should “tack on” as an afterthought. The fact that most of us spend our days with our smartphones and mobile devices glued to our hips represents a huge opportunity for businesses to increase their incoming leads and sales. By taking advantage of mobile’s unique location and social interaction features, we’re able to create custom campaigns for our clients that lead to major business results.

Our services and capabilities include:

  • Mobile & ipad Website
  • Mobile & ipad Apps
  • Geo Location Services
  • Mobile Commerce (M-commerce)

PAID SEARCH / MEDIA  

Our Display Media team creates impactful campaigns using the latest in interactive technology and video display ads to captivate and convert your customers. We employ a holistic view of consumer-focused data to not only pinpoint when and where to use specific ads, but to identify what will grab your consumers’ attention.

We follow implementation with ongoing evaluation of each and every campaign’s behavior against online trends, adjusting when necessary. We consistently maximize performance to help you achieve the highest return on your ad spend.

Our paid search approach is based on the theory that success is achieved through data integration. We’ll make sure it syncs across all of your company’s systems to determine what keywords and landing pages convert best on your site. This insight gives us a better idea of where we should invest to improve performance and reach your most valuable customers.

PARAGON MARKETING & MANAGEMENT delivers innovative and effective Paid Search services to drive your marketing results. It’s simple, actually

Our services and capabilities include:

  • Paid Search Marketing
  • Display Advertising
  • Landing Page Optimization
  • Mobile Search
  • Phone Tracking
  • Brand Protection

DATA ANALYTICS & REPORTING  

We continuously use analytics to better our understanding of your consumer and their online behavior. We proactively evaluate, adjust, and enhance your digital marketing activity on an ongoing basis, based on how your consumers respond to and engage with your brand through each stage of a campaign.

Our Analytics team works closely with every department in our organization, tracking multiple sources to unearth trends, understand consumer demographics and behaviors, and draw insights from a given campaign’s successes and media attribution.

We use analytics to inform campaign creation, implementation, and enhancement. We work with you to define performance metrics that aligns with your brand goals. Throughout the engagement we deliver a complete picture of your digital footprint, building a foundation for future efforts and the next stage of your brand’s evolution.

Our services and capabilities include:

  • Analytics Audit & Reports
  • Data Planning
  • Reporting and Dashboards
  • Marketing Effectiveness and Attribution
  • Media Effectiveness
  • Mobile Analytics
  • Social Impact and Network Analytics
  • Analytics and Big Data Platforms
  • Predictive Analytics
  • Network usage analysis

 

AUDIENCE RESEARCH  

Your customers don’t make decisions in a vacuum. There is competition between the products and services they use across need states, traditional category and even industry lines. Our goal is to understand the landscape of customer decision making to gauge where you fit, where you’re missing the mark, and how you can better serve them.

Paragon Marketing & Management customize each effort to your specific audience and their needs.

We use these customer-generated inputs to guide structured ideation, blending your business demands with customer desires to drive business innovations that feel authentic and true.

We integrate our findings across departments to engage your digital audience and inspire them to act.

VIDEO - PHOTOGRAPHY  

Other agencies will tell you how creative they are. We think effectiveness is just as important. Our unique approach combines creativity with expert video insight and audience psychology, to make videos that engage, inspire and compel people to act.

PARAGON MARKETING & MANAGEMENT offers a comprehensive range of photo and video production services, to help your company reach new customers – and a whole new level of success:

• Event Photography
Photography is the perfect medium to capture your event, it allows each element to be individually captured and showcased. Photography also allows for miniscule and often overlooked details to be seen by attendees of your event or by a wider audience on social media.

• Event Video Coverage
Event videos are the perfect way to show the world what you’ve been up to, highlighting your engagement with customers and your enthusiasm for your brand. Perfect for promoting future events, and securing new opportunities.

• Business Video and Photography Marketing
Online is where it’s at, which is why we specialize in innovative digital business videos to promote your company across a range of online platforms, including YouTube Videos, Kickstarter Videos, eCommerce Product Promos, and more.

• Website Videos
Capture your customers’ attention when they visit your website, with compelling video content. We work with you to highlight the best of what your company has to offer, using action shots, motion graphics, interviews, and more.

• Internal Corporate Videos
High-quality videos are essential for maintaining brand image integrity and successfully communicating your company’s mission to employees. We will work with you to develop and create effective training and compliance videos.

• Music Videos
Music videos still rule the music scene, thanks to sites like YouTube, making it possible for your music to reach millions of new fans worldwide. Videos are also the perfect way to connect with current fans, promote shows and highlight new releases!

• Motion Graphic Videos
We believe motion graphics are the future of video marketing. With the growth of YouTube and other social media sites, a top-quality motion graphics video quickly grabs the viewer’s attention and delivers your message.

• Video and Photography Editing
You have some great video footage, but not the editing know-how or software to turn it into the visual gold you know it wants to be. We can work with you to help realize your video’s potential with our video editing services.